What is Speed? Behind the Mothers’ TV Commercial

Kudos to An Ideal World! They did an AMAZING job filming Mothers high-performance car care products, “What is Speed?” commercial and we should know, we were there to see them do it.

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R) Gaffer Brian Rupp, C) DP the peanut gallery, R) Ket Mike Flores, working the shot

The commercial was produced for 2017 Formula 1 race broadcasts. Granbery Studios was asked to shoot still and video behind the scenes footage of its making.

I started the project with the idea of employing contemporary photojournalism techniques, capturing brilliant color images. Once I started shooting, I knew that black and white would best tell the story. I stopped worrying about color to create an old-school documentary film feel.

Selenium processing really captured the feeling the project inspired.

AD Robert Saxson
AD Robert Saxson
trouble R0 Dir Jeff Graodon C0 AD Robert Saxon, L) Rich Schaefer
Trouble R0 Dir Jeff Graodon C0 AD Robert Saxon, L) Rich Schaefer

Here is An Ideal World’s commercial for Mothers. Enjoy! We did.

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