The commercial was produced for 2017 Formula 1 race broadcasts. Granbery Studios was asked to shoot still and video behind the scenes footage of its making.
I started the project with the idea of employing contemporary photojournalism techniques, capturing brilliant color images. Once I started shooting, I knew that black and white would best tell the story. I stopped worrying about color to create an old-school documentary film feel.
Selenium processing really captured the feeling the project inspired.
Here is An Ideal World’s commercial for Mothers. Enjoy! We did.