Descanso Gardens, a 150-acre “museum of living collections” tells a story of plants and the people through time who have loved them for their practical utility and natural beauty. Typically, gardens are enjoyed by the light of day. Descanso Gardens and Lightswitch LA, under the guidance of art director/designer Chris Medvitz, conceived a plan to extend the outdoor experience beyond the early winter sunsets. It was an enormous project, over a year in the making, and last fall, Granbery Studios was selected to produce a promotional video highlighting their new attraction.
Enchanted: Forest of Light, is an interactive, nighttime event, featuring a one-mile walk through some of the most beloved areas of Descanso Gardens. The path is illuminated with sensory-stimulating experiences that immerse guests in the beauty of this botanical garden through light, sound, and music. For the new state of the art attraction to be a success, it was essential to promote public awareness before opening day. Descanso Gardens provided Granbery Studios with more than a dozen member volunteers with their children ready for their close-ups.
Granbery Studios brought their trusty film production crew, hair and make-up professionals, and extremely talented editing and graphics staff along for a ride of color and delight. To accommodate the wide range of lighting and movement, we used an Arri Amira 4K 4:4:4 camera to capture huge amounts of data needed for color work later. The Arri Amira 4K camera is used in major film productions. We slowed the film to saturate the ancient forest with light, entrancing visitors and video viewers alike. The finishing work was done in Autodesk® Smoke® software by Robb Hart at An Ideal World for that special touch only he can bring. We are truly thankful to Descanso Gardens’ Juliann Rooke, Somer Sherwood and all that took part in creating this video, which helped introduce this groundbreaking experience that encourages guests to touch, move and engage with nature, forging an emotional connection with this special place.
Our video was the first used in an advertising blitz on Instagram, Facebook, and Twitter. In its first season, the attraction became a social media sensation and a popular success drawing sold-out crowds. This fall, Granbery Studios will return to Descanso Gardens to produce a new film, celebrating the second year of this unique seasonal experience. Enchanted: Forest of Light returns to Descanso Gardens with new delights November 19, 2017 – January 7, 2018. Tickets are on sale now. We think you will love it as much as we do.